Discover more from Femstreet
How to sell your company; A crypto signal; Career laddering
Where women in tech lead, shape and fund the future.
Hi, thank you for opening. I’m Sarah and this is the 177th edition of Femstreet, a weekly newsletter featuring must-read content by female CEOs, operators and investors. If you enjoy the content, please like it above and share it with friends.
Stitch Fix;s founder Katrina Lake is stepping down as CEO and shifting her focus to the styling company’s social impact and sustainability work. Stepping into Lake’s big shoes is Elizabeth Spaulding. Twelve women shine on 2021 Midas List. Jessica Alba’s Honest Co. generated $300m revenue last year and files for IPO. Target's commitment to spend $2 billion with Black-owned brands by 2025 prompts a stream of criticism. Digital Therapy startup Real partners with TikTok launch a new Wellness Hub. Why for big tech whistleblowers, there’s no such thing as 'moving on'. How to improve your remote presentation setup. The one metrics that matters: a payback calculator. How Bevy addressed its diversity problem.
This week’s newsletter is sponsored by…
intent: Building effective digital experiences
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From The Investor
Activate your investors
Building a startup can be a lonely journey and keeping your investors in the loop on a consistent basis will make sure you are always part of a team that wants you and more importantly wants to help you succeed. Companies that regularly communicate with their investors are twice as likely to raise follow-on funding. Shruti Gandhi of Array Ventures on how to structure investor updates in 5 bullets…Read more.
A crypto signal
Coinbase went public last week, it is just the beginning for crypto. Does that make it a good investment? Maybe not. Is it a signal? Yes. Coinbase allows for accessibility, creates demand, and allows others in the crypto space to build. Kyla Scanlon of OnDeck on Coinbase as a market indicator for crypto acceptance…Read more.
Latin America’s fintech boom
Fintech in Latin America is growing explosively. Why? Much of the population is underserved: credit card penetration < 1/3 in most countries, often >1/3 are unbanked. For those that are served, the experience is still far from optimized. Angela Strange of a16z on why the opportunity for fintech startups has never been bigger…Read more.
How to hire an independent board director
Considering bringing on your first independent board director, or shaking up your board composition with new members? Allison Pickens (prev. Gainsight COO, now a member of multiple boards) shares the hierarchy of needs you should consider, starting with “hiring for your stage”, and ending with “hiring for values”.…Read more.
The 10 commandments of media relations
Investing in PR can help organically grow your business through earned media strategies that result in customer trust and company credibility. Nicole Quinn of Lightspeed Venture Partners on what you need to know…Read more.
What VCs seek in a first meeting
Startup success can be random, success hard to predict, but the biggest long-term brands seem to emerge from those who change something structural about the market at a time when the market is looking for a change. The best founders can paint this vision for investors long before it becomes a reality. Kara Nortman of Upfront Ventures on what she is looking for in founders in a first meeting …Read more.
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While this newsletter will always be free, the membership for $10/ month or 100/year helps you to maximize operations and fundraising through:
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From The Founder and Operator
Where to land
Although decision-making has become increasingly decentralized, selecting the right location for a European headquarters is a critical step on the journey to becoming a global business. At the heart of your decision-making process, should be four key criteria: your Customers; Talent; Cost & Business Environment. Carolina Küng of Frontline shares a cheat sheet that helps you make the right choice…Read more.
How to do M&A
Selling a company can be a long and arduous process. Like raising venture, selling your company is a combination of sales pipeline and multi-player negotiation. Kendall Hope Tucker of Knoq on her learnings of getting acquired and 12 steps to successfully selling your company…Read more.
Signing an Enterprise contract
Selling to a corporation can supercharge your trajectory, but it can also break you and your company. Follow these strategies by Maria Leonardi to cut through red tape and increase the odds of a successful corporate partnership…Read more.
The importance of career laddering
There are no surprises in the career laddering process: people know where they are, and what it will take to get to the next level. Sarah Drasner of Netlify on why our collective aim as managers should be taking the careers of our employees as seriously as we do the team’s technical processes. Promotions ideally come exactly when and how everyone thinks they will…Read more.
Setting team key results: A guide for first-timers
Teams have to translate company-wide OKRs into their own team key results. Is this task overwhelming to you? Claire Carroll of dbt on what makes a good team KR and how you can get started writing your team key results…Read more.
Become a Femstreet contributor
You are a startup operator or investor and would like to increase your reach with your blog posts? We’d love to bring your content to our platform. Each month we will publish a select number of articles written by our operator and investor community. Our subscribers include the most important and interesting women in technology and business. Here are some of them. If you want to join this incredible group of Femstreet contributors, please reach out.
🗓️ April 14-28
Public.com’s Women & Wealth Finance Festival
🗓️ April 21
Huckletree VC Connect: Female Founders
🗓️ April 26
LatinxVC Fellowship: Breaking into VC
Our readers are global and increasingly more diverse, ambitious professionals, entrepreneurs, and decision-makers.
I’ve created a sponsor deck for those that want to partner with us in Q2/3.
Reach out to our community of young business professionals and decision-makers and tell your story through a source our readers trust through sponsored ads, job postings, and join our list of exclusive community deals.
And In Case You Missed It
Are sports cards the future of retail investing? - for everyone
Community-led product growth - for everyone
How to hack media messaging and effectively bootstrap PR - for members only
8 things to think of when first angel investing- for members only
5 trends in data- for everyone
5 internal processes to increase customer retention- for everyone
Tips for founder personal brand building - for members only
How to build and scale a remarkable startup without compromising on people or culture - for members only
6 lessons from building a business in a downturn - for members only
Effects of hype and exclusivity on launch strategies- for everyone
The Athlete CEO- for everyone
See you next week 👋
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