Let the user journey be your guide; The NFT house; The Developer Relations path to success
Where women in tech lead, shape and fund the future.
Hi, I’m Sarah and this is the 173rd edition of Femstreet, a weekly newsletter featuring must-read content by female CEOs, operators and investors. I try to make this one of the best emails you get each Sunday morning. If you enjoy the content, please like it above and share it with friends.
Meet Krista Kim, the creator of the first NFT house sold for $500k. Black Tech Nation Ventures is a new $50m fund for Black entrepreneurs founded by Kelauni Jasmy. Not Your Boyfriend’s investment advice on dividends. Stats show VC is still a boys' club. Advice for a new VC Associate. From Gaza to Silicon Valley. Why Marie Kondo sparks influencer marketing joy. Blackstone Growth's big Bumble bet. Diving into the new trend of paying money for things that don’t exist. How a younger generation of investors is getting in on deals. The driving forces behind the rise of hybrid work. To launch or not to launch?
Social Spaces for women-centric communities
For women, Diem is the ultimate "third space" to connect with communities & live conversations – for any and all of your interests. For the women-centric subject matter expert, brand or community, Diem is a social platform for you to build, host & grow your community in a platform built specifically with your members in mind. Available via App Store and Google Play.
From The Investor
Angel investing, art and science
It’s easy to see the appeal of angel investing, particularly given the proliferation of startup success stories. What’s much harder is to navigate its complexities and the associated risks. Miruna Girtu asked experienced angel investors what they would have liked to know during the early days of their angel investing days…Read more.
Venture is a marathon full of 1-mile sprints; train accordingly
Sarah Holmes of Unshackled Ventures reflects on her first year in venture, vulnerability and why venture is a sales and customer success role…Read more.
“Start with the user journey. Be clear what the user journey is before thinking about pricing and packaging because the optimum pricing and packaging is derived from and maps to the user journey.”
Let the user journey be your guide
Bottom-up companies often don’t have a buyer or a sales team at the beginning, but rather a user journey centered around the product. How should a bottom-up company think about (and get started with) pricing and packaging? Jennifer Li of A16z on how to approach monetization and figuring out the best units for pricing…Read more.
Don't turn on paid marketing too early
PPC and other paid growth marketing can create distractions during customer acquisition discovery. Understand what “intent to purchase” behavior looks like for your customer, what it takes to get them to actually sign up/buy, and how to make them successful—and then reverse engineer their digital pathway to your product.
Become a Femstreet member
While this newsletter will always be free, the membership for $100/year helps you to maximize operations and fundraising through:
Access to our private community network on Slack
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Member-only resources like our Operator Ocean
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From The Founder And Operator
The Developer Relations path to success: Awareness, enablement, engagement
In order for a technical individual to succeed with your product, they need to be confident that they have the ability to use your product, or at least the confidence that they can find the resources which will make them successful. Mary Thengvall of Camunda on how you can empower your technical community and the three key functions of developer relations…Read more.
Are you a bottleneck? How founders can limit their company growth
In the beginning, it’s easy. The founder(s) do everything. When you take on the job of knowledge repository or decision maker instead of empowering the people you work with to work without you, you make yourself the bottleneck to company growth. Julie Penner on how to create simple rules, that help people make the right decisions without you…Read more.
The rise of strategic customer support teams
These days you have a higher caliber of person on the Support team than before. They might take on a Support as their first job at a technology company, but these agents often go on to become product people, engineers and operational leaders. We’ve also observed the increasing scope of what Support owns, yet there's a complete lack of tools for scaling a modern Support team. Allison Pickens on why the Support Ops role is taking off and how the role is evolving…Read more.
Best ideas don't win. Best communication of the idea wins, as do the people behind them.
The most powerful communication tool might be a clever meme these days, but at work, it’s still the written word. Writing well supercharges your trajectory. Yet great writing is rare. Easy writing makes for hard reading. Linda Zhang of Faire on how you can invest in editing and treat your reader like a customer…Read more.
Become a Femstreet contributor
You are a startup operator or investor and would like to increase your reach with your blog posts? We’d love to bring your content to our platform. Each month we will publish a select number of articles written by our operator and investor community. Our subscribers include the most important and interesting women in technology and business. Here are some of them. If you want to join this incredible group of Femstreet contributors, please reach out.
Senior Associate @Giant Ventures (London)
Giant Ventures is a multi-stage venture capital firm that invests in purpose-driven founders solving the world’s biggest challenges. The team is seeking a full-time Senior Associate to identify and evaluate venture investment opportunities and develop Giant’s impact reporting frameworks. Apply here.
Talent and Portfolio Development @Northzone (NYC and London)
Founded in 1996, Northzone has to date raised nine funds and invested in more than 150 companies, including category-defining businesses like Spotify, Hopin, Klarna and Kahoot! We are looking for two superstars that help us build out our talent and operator network. Apply here for the role in NYC or London.
🗓️ March 24
Becoming an Effective Manager
🗓️ March 24
Non-Traditional Paths to Venture Capital
🗓️ April 7-9th
500 Startups Unity and Inclusion Summit - Get 15% with the code FEMSTREET15UNITY
…of our audience say that the first thing they do when they wake up on Sunday morning is read Femstreet.
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And In Case You Missed It
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How to hack media messaging and effectively bootstrap PR - for members only
8 things to think of when first angel investing- for members only
5 trends in data- for everyone
5 internal processes to increase customer retention- for everyone
Tips for founder personal brand building - for members only
How to build and scale a remarkable startup without compromising on people or culture - for members only
6 lessons from building a business in a downturn - for members only
Effects of hype and exclusivity on launch strategies- for everyone
The Athlete CEO- for everyone
See you next week 👋
Comments, questions, tips or are you raising your Seed round? Send me a note