What you should know about a potential macro downturn; The case for pseudonymity online; Becoming a sharper operator
Where women in tech lead, shape and fund the future.
Thanks for opening this email! I’m Sarah and this is the 213th edition of Femstreet, a weekly newsletter featuring must-read content by female CEOs, operators, and investors. The most clicked post from last week’s curation was When to hire a CMO for your startup. If you like the content in this newsletter, please like it above and share it with friends. You’re a star!
Beauty retailer Glossier laid off 80 employees, and founder Emily Weiss admits her missteps around hiring to aggressively. Katie Haun made her name with big bets on Coinbase and OpenSea and is now launching the biggest Web3 fund raised by a solo female VC. Ex Googlers Sargun Kaur and Nikke Hardson-Hurley launch Byteboard to change the way engineers get hired. A product-led sales benchmark report. Is building "for women" too controversial? Oracle paid women 14% less annually than men doing a similar job. Lighting up the shadows of Web 3. The value of COOs to founders. Despite diversity pledges, funding to Latino-founded startups still lags. Casey Aylward, formerly Costanoa, joined Accel US as Partner. The truth about products that sell themselves and a hidden PLG opportunity.
A message from No Code MBA
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What founders, startup operators, and investors are talking about…
What founders should know about a potential macro downturn
Given the spillover impact of people's public portfolios and the realization that the music could stop, some investors are pulling back. They "aren't sure how to price opportunities" right now. If easy money is becoming scarcer, founders and operators can take this as an opportunity to raise the bar for execution, and build better, not just bigger, companies. Sarah Guo of Greylock on what to focus on as a builder and what’s going on in an investor’s mind during a downturn…Read more.
The evolution of the creator economy and who’s going to own it
The new wave of Web3 platforms argue that layering creator monetization on top of existing social apps is simply the wrong approach. Web2 social apps were built to support an advertising-based business model. The platforms have all the power, and often take the lion’s share of the revenue. Canal’s Justine Moore on the promise of creator funds and the challenges of the ownership based approach in creator monetisation…Read more.
How to become a sharper operator
Some argue that generalists are more likely to be successful in the future but being a generalist is harder than it sounds. The best generalists are actually mini experts in a bunch of areas. Maven HQ’s Wes Kao shares 11 disciplines to become a sharper operator… Read more.
TikTok has become a part of the cultural zeitgeist: shaping trends, minting new influencers like Charli D’Amelio and Addison Rae, and monopolizing the free time of Gen Z and young millenials all over the world. Music is the connective tissue that makes TikTok magical, and also viral. Meagan Loyst of Lerer Hippeau on how TikTok is minting major artists and how small businesses, corporations, filmmakers, IP holders should be thinking about sound as a part of their TikTok strategy…Read more.
The case for pseudonymity
We’ve lived on the internet for over a decade with key actions tied to our legal/IRL name and this link impacts our professional and personal trajectory. NFTs are starting to give us space to explore how we show up and we can live several lives on the internet. Holyn K. breaks down why pseudonymity with an on-chain reputation (immutable records) has the potential to incentivize healthy behaviour and accountability…Read more.
The myth of decentralization
The hype around “web3” has led to a revisionist history of what “web2” was and in this rewriting of history, web3 tells a convenient myth about decentralization. Emily Gorcenski wrote about the history of the internet and why historical revisionism about Web 2.0 risks us recreating the same failures in web3 but with bigger potential side effects…Read more.
👀 January job drops
Whether you’re seeking your dream role or dream employee — Femstreet Jobs has you covered. Check out all the new opportunities on our Job Board. The Femstreet job board makes it easier for everyone to recruit from and find their next big gig within our global community.
Want to get in front of Femstreet’s finest? Featured job posts sit on top of the feed, get promoted in our newsletter, and will be tweeted. New jobs drop every Friday on Twitter!
Featured Jobs this week (remote if not stated otherwise)
👉 Analyst @Founders Intelligence (Berlin, London)
👉 Senior Product Manager @Gigs (Berlin, London)
👉 Senior Associate @Touchdown Ventures (LA, SF)
👉 Product Designer @Passionfroot
👉 Founding Creator @Passionfroot
👉 Full Stack Developer @Passionfroot
👉 Senior PM @Gigs (Berlin, London)
👉 Head of People @Gigs (Berlin, London)
👉 Community Manager @First Round Capital
👉 Pre Seed Investor (VP/Principal) @Flash Ventures (London)
👉 Investment Analyst @Columbia Lake Partners (London)
Check out all the open roles or post your own here.
In case you missed it
Femstreet's Top Highlights of 2021 - for everyone
Community-Led Growth Nirvana - for everyone
Me, My Teen Self and Instagram - for everyone
How to set up a modern GTM motion for a SaaS startup. - for everyone
Are sports cards the future of retail investing? - for everyone
How to hack media messaging and effectively bootstrap PR - for members only
8 things to think of when first angel investing - for members only
How to build and scale a remarkable startup without compromising on people or culture - for members only’
See you next week 👋
Comments, questions, tips or raising your Seed round? Send me a note