Discover more from Femstreet
Building enduring application-level value with LLMs; Communicating product-market fit; Influencer Marketing in B2B
Where women in tech lead, shape and fund the future.
Welcome to Femstree't’s life online. I’m Sarah and this is the 266th edition of Femstreet. You’ve probably noticed that we haven’t hit your inbox every Sunday recently. I won’t be able to send out an issue every Sunday this month as the majority of my friends decided to get married in May and my family is coming to visit me in London but we’ll be back in June at full speed.
How Ellevest’s Sallie Krawcheck went from Wall Street star to managing $1.5B in assets by being a ‘natural contrarian’. Meet the 11 women on the global Midas List of 2023. How to transform your anxiety into a leadership superpower. Fearless Fund and JP Morgan team up to back black women founders. Latinx clean hair care brand Ceremonia founded by Babba Rivera raises a $10M Series A. How Trina Spear of Figs went from selling scrubs out of her car to running a $5B publicly traded company.
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From builders and investors in our universe…
You can't hack product positioning
In SaaS, it is exceedingly rare for there to be true product moats, and many startups end up competing on distribution and positioning. The winners are determined by answers to questions like: Who can have the lowest acquisition cost? What company has the most brand affinity? Viviana Faga of Felicis shares how the best-positioned product can take you to another level…Read more.
Influencer Marketing in B2B
Influencer marketing is well-established in Consumer. Increasingly more B2B software founders are finding success using influencer marketing to target their ICP, particularly if they have a PLG motion where users can see an influencer promoting the product and sign up themselves immediately. Artree’s Jax Vullinghs states that if your buyer scrolls social media, influencer marketing could work for you and shares how to get started and best measure the success of those campaigns…Read more.
Communicating product-market fit
Think $1M ARR means you’ve achieved product-market fit? Think again, because revenue growth doesn’t tell the full story. Ultimately, PMF means a group of people have the same problem, and your product solves it. OpenView’s Kaitlyn Henry on the frameworks to assess and communicate product-market fit at the Series A…Read more.
How to escape competition and build enduring application-level value with LLMs
Very few software companies have ever had a technical moat, it’s always been about focus and execution. But how do you build enduring value if you are a startup looking to leverage LLMs to create a new application? Sarah Tavel of Benchmark argues you can win by narrowing down in initial focus eg. pursuing vertical application opportunities, having strong feedback loops and accruing data assets…Read more.
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