The rockstars of SaaS; Onboarding in public & Community spark

Where women in tech lead, shape and fund the future.

Hi, I’m Sarah and this is the 172nd edition of Femstreet, a weekly newsletter featuring must-read content by female CEOs, operators and investors. I try to make this one of the best emails you get each Sunday morning. If you enjoy the content, please like it above and share it with friends. Join our community today and get off 21% for our annual membership.

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Solo GP power alert: Brianne Kimmel’s Work Life Ventures just filed papers for its next fund of $60M, that’s a big step up from her first $5M vehicle. I am sure we will hear more soon. The woman behind the new Instagram account Dimepiece. Why your deal flow is likely not diverse enough. Advice to aspiring (female) founders. Theranos founder Elizabeth Holmes’s criminal fraud trial has been postponed by six weeks to accommodate her pregnancy. Are we moving towards a creative digital utopia? What a venture-backed CEO negotiating for tens of million of dollars looks like. A pre-seed guide of things to know before starting a company. Goldman Sachs invests $10B in the new 'One Million Black Women' initiative. Roblox is at the nexus of digital currencies and the creator economy. Li Jin from Atelier Ventures created and sold her first piece of NFT art ‘The Creator Middle Class’.


From new grad to Partner: Unshackled Ventures promotes Maria Salamanca to Partner.

Obvious Ventures promotes Femstreeter Meera Clark to Principal.

Elevate your brand

DRVE invests in ambitious brands to scale online revenue with smart capital, systems and expertise.

Many investors focus on growth at any cost but DRVE’s investment approach is different: they combine capital and expertise to optimize companies’ online growth and amplify sales. Their goal is to partner up with founders for the long term and they can provide additional capital to scale operations, inventory, or expansion. The DRVE portfolio includes global companies from the consumer goods, lifestyle, luxury, electronics, IoT, and beauty sectors. 

Learn more about their high-growth investment program here.

From The Investor

A beginner’s guide to DAOs

Decentralized autonomous organizations are one of the most interesting use cases enabled by crypto. Linda Xie of Scalar Capital gives a high-level overview of what DAOs are, how they compare to traditional companies, why they are interesting, and showcases some of their potential use cases…Read more.

Defensible Machine learning

B2B machine learning companies are an enigma: they have the opportunity to revolutionize how we do business, but they look & feel quite different from their traditional SaaS counterparts and have proven difficult to scale. Alana Anderson of Base Case Capital demystifies the challenges of building an enduring ML company by providing a simple framework and walks through potential pitfalls…Read more.

The aftermath of product-led organizations

What will be the aftereffects of product-led organizations? As modern enterprises explore newer GTM motions, responsibilities for customer relations fueling renewals and expansions will land harder on the Customer Success teams. Eva Nahari of DNX Ventures on why Customer success organizations will be the most important customer relationship organization and SRE will become a CxO top-line item…Read more.

What really matters for early-stage startups

Great early-stage startup founders are founders who can execute and have their singular focus on product, growth and runway. They often have novel insights for the future and build differentiated products. Yun-Fang Juan of Brighter Capital shares what really matters and what founders need to bring to the table to make her invest…Read more.

The real rockstars of SaaS

Demand for development has only grown, and talent hasn’t kept up. There are 19m developers globally to build for and to sell to. Shamillah Bankiya and Virginia Pozzato of Dawn Capital explore why they are increasingly the most important buyers for everything related to building software…Read more.

Femstreet IWD Speical

Our IWD offer still runs until tomorrow. Get 21% off for our annual membership!

While this newsletter will always be free, the membership for $79/year helps you to maximize operations and fundraising through:

  • Access to our private community network on Slack

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  • Exclusive savings on software tools

From The Founder and Operator

Perils of advice

Picking a mentor isn’t easy. You don’t want to be the one asking hard, annoying questions of people you admire. Linda Zhang of Faire on how you can effectively approach mentors and better understand their psychology…Read more.

Onboarding in public

Deborah Liu, is ‘onboarding in public’ to her new role as CEO of Ancestry. She shares her experience of getting started in a new exec role and framework for a simple 30-60-90 day plan…Read more.

Community spark

Rosie Sherry from Indie Hackers just joined Orbit. With her departure, the team shared seven lessons you can implement today to build an authentic community… Read more.

Design, don’t react

Design requires time and focus. A key path to growth is constantly challenging your own designs. Cee Cee Biddlecombe of Beamery spoke with 59 senior User Experience practitioners to pick their brains on how to improve your design craft …Read more.

Hosting exciting events (as an introvert)

Are you an introvert and prefer to watch rather than be watched? As an introvert, the secret to hosting a great event is to structure it so the excitement is built in. It's all planning. Cecilia Razak of Spotwalk shares how you can build in interaction and engagement and make rules…Read more.

Become a Femstreet contributor

You are a startup operator or investor and would like to increase your reach with your blog posts? We’d love to bring your content to our platform. Each month we will publish a select number of articles written by our operator and investor community. Our subscribers include the most important and interesting women in technology and business. Here are some of them. If you want to join this incredible group of Femstreet contributors, please reach out.

Become a Femstreet Contributor


Senior Associate @Giant Ventures (London)
Giant Ventures is a multi-stage venture capital firm that invests in purpose-driven founders solving the world’s biggest challenges. The team is seeking a full-time Senior Associate to identify and evaluate venture investment opportunities and develop Giant’s impact reporting frameworks. Apply here.

Talent and Portfolio Development @Northzone (NYC and London)
Founded in 1996, Northzone has to date raised nine funds and invested in more than 150 companies, including category-defining businesses like Spotify, Hopin, Klarna and Kahoot! We are looking for two superstars that help us build out our talent and operator network. Apply here for the role in NYC or London.


🗓️ March 16 (deadline)
BVCC Spring Pitch Competition

🗓️ March 18The
Next Generation of Black & Latinx Leaders in VC

🗓️ March 18
Women in Enterprise Sales Forum on Technical Sales 

🗓️ March 24
Becoming an Effective Manager

🗓️ March 24
Non-Traditional Paths to Venture Capital

🗓️ March 24
Secrets of Scale: Insights from the world's hypergrowth CROs

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And In Case You Missed It

See you next week 👋

Comments, questions, tips or raising your Seed round? Send me a note

Written by Sarah Nöckel, Early-Stage investor at Northzone. Born in Germany. Based in London. You can find me elsewhere on Twitter and Instagram.