Discover more from Femstreet
It’s raining business opportunities; Crypto buzz & Audience-focused product marketing
Where women in tech lead, shape and fund the future.
Hi, I’m Sarah and this is the 170th edition of Femstreet, a weekly newsletter featuring must-read content by female CEOs, operators and investors. I try to make this one of the best emails you get each Sunday morning. If you enjoy the content, please like it above and share it with friends.
Our friends at Thingtesting have raised $2M from Forerunner Ventures to empower consumers to find the best possible brands and Natalie Sportelli from Lerer Hippeau joins Thingtesting founder Jenny as Head of Content. Dream team! Hustle Fund raises $33.6M to democratize access to pre-seed capital. Why underdog founders are our future. Thrive Capital leads Stytch’s $20M Series A at $200M valuation. MorphAIs is a new VC out of Berlin, aiming to leverage AI algorithms to boost its investment decisions. Why you may not want to disclose your pregnancy to investors. Broaden your view of ‘best’ to make smarter, more inclusive investments.
Bessemer Venture Partners just announced the close of two new funds, adding $3.3B of capital and promotes Mary D'Onofrio and Tess Hatch to Partners. Mary co-founded the firm’s Growth practice in 2018 and Tess has expanded Bessemer’s frontier technology investments.
Outdoor Voices hired Gabrielle Conforti, Urban Outfitters president, as CEO.
Debbie Clifford is stepping down from her role as SurveyMonkey CFO to return to Autodesk, where she was formerly a VP, in the CFO role.
Google fires top AI ethics researcher Margaret Mitchell
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From The Investor
Evaluating early-stage consumer companies
Why do people come? Why do people stay? Why do people share? Why do people pay? Gaby Goldberg of Bessemer Venture Partners shares her framework for evaluating consumer companies …Read more.
Friends > communities
The creator economy is lonely. The freedom, the flexibility, the likes give us status, but a lingering sadness lurks. Sari Azout of Levels VC on why the next step is a subtler balance between individual freedom and collective responsibility and software opens up a new design space for experiments in collectivism…Read more.
Crypto is moving from "Alternative" to Mainstream
We are poised for an explosive next chapter of crypto, with massive opportunities around passion investing, dynamic creativity and decentralized collaboration and community building. Monica Desai Weiss of Kleiner Perkins on what’s next…Read more.
The art of 🍒 picking a seed investor
Multi-stage funds are going in earlier than ever before and what used to be a seed-focused playground into everyone’s playground. Marguerite de Tavernost of Cherry Ventures shares her thoughts on signaling risk and why you should consider raising your Seed from a Seed fund instead of a multi-stage firm…Read more.
Edtech is hot: pain points, opportunities, & favorite tools
Meagan Loyst of Lerer Hippeau talked to 76 students to better understand the pain points they are facing and up-and-coming education tool/app(s) students are using that most people might not know about…Read more.
Angel investments vs. stocks
How does angel investing compares to investing in the stock market? When angel investing, you need to build a portfolio of at least 20 investments to have a good probability to hit a home run. This can be time-consuming compared to investing in stocks…Read more.
🔥How to 10x fundraising & operating with Femstreet
In a recent post, Femstreet member Meghna Mann of Mati shared how you can effectively use the Femstreet subscription to maximize operations and fundraising.
Our members are entrepreneurs, young professionals, and decision-makers working in startups in product, sales, ops & strategy roles, and investors. While this newsletter will always be free, the membership for $100/year include:
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From The Founder and Operator
Look outside your window, it’s raining business opportunities
Marie Dollé on why “sound therapy” is blooming in many new and surprising ways and why it’s just a matter of time before we see new tools emerging that empower people to give birth to new genres and ways of producing music and thus, generating UGC at scale…Read more.
A guide to audience-focused product marketing
Founders, investors, and even marketers define product marketing wrong. Most job descriptions miss the point and to kick off product marketing efforts, you should not start with a positioning statement but with audience analysis first. Emily Kramer and Kathleen Estreich touch on the definition of product marketing, all product marketing responsibilities, and how you can conduct audience analysis…Read more.
The rise of the COO role
These days technical founders are staying in their roles as CEO for much longer due to the rise of the product’s importance to a company’s trajectory and the shift in power to founders. Allison Picken on when, what type of COO to hire and how you best recruit them…Read more.
How brands can use social influence strategically
Ana Andjelic analyzed 3 models of social influence and each of their own org principle, dynamic and aesthetic. Knowing the strengths and the benefits of each layer helps brands create a coherent cultural strategy and a considered media investment…Read more.
9 tricks to build your talent acquisition function
Maddy Cross of Notion Capital on why you should plan to hire, not hire to plan, set up frameworks for candidate assessment early and hire a Talent Manager when you hire for 4+ roles at the same time.…Read more.
5 mistakes to avoid when learning a new framework or programming language
Learning, upskilling, and staying in touch with the latest technology and trends are a part of any software developer’s life. They are not optional extras but are vital to the successful achievement of their career goals. Isabel Nyo of Atlassian says there are some common learning mistakes that developers often make regardless of where they are currently in their careers…Read more.
Sales Lead @Paid (London)
Join Paid, a venture-backed startup transforming how enterprises do business with small suppliers, as their first sales hire that will work closely with the founders. Apply here.
Marketing Director @Sifted (London)
If you’re an experienced marketer looking for a new challenge, join the tech media platform Sifted to build their brand. Apple here.
Product Manager @Graphy (Remote)
Graphy is on a mission to reimagine how teams work with data. If you have 3+ years experience as a product manager with a proven track record of shipping impactful products, apple here.
🗓️ March 10
Investing in women in fintech
🗓️ March 11 (application deadline)
Join the Village Globale accelerator backed by game-changing founders.
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And In Case You Missed It
The Top Highlights of 2020 - for everyone
Community-led product growth - for everyone
How to hack media messaging and effectively bootstrap PR - for members only
8 things to think of when first angel investing- for members only
5 trends in data- for everyone
5 internal processes to increase customer retention- for everyone
Tips for founder personal brand building - for members only
How to build and scale a remarkable startup without compromising on people or culture - for members only
6 lessons from building a business in a downturn - for members only
Effects of hype and exclusivity on launch strategies- for everyone
The Athlete CEO- for everyone
See you next week 👋
Comments, questions, tips or raising a Seed capital? Send me a note