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Mytheresa IPO; Monetizing bottoms up SaaS; How to get through messy emotions & More
Your weekly Newsletter on Women in Tech and Venture Capital
This is Femstreet, a weekly newsletter featuring must-read content by female CEOs, operators and investors. I try to make this one of the best emails you get each Sunday morning. If you enjoy the content, please like it above and share it with friends.
Good morning from London and welcome to issue No. 165. Here’s what you'll learn in today’s issue:
How to avoid delegation downfalls
Pricing plans to consider when monetizing bottoms up SaaS
Learn to use a checklist that gets you through messy emotions
What I’ve been thinking about this week, a short thread…
This week, the online luxury retailer Mytheresa, co-ofunded by Susanne Botschen, raised $407M in an IPO, and is now valued at $3B. Men and women are networking very differently during the pandemic. Capsule.video just raised $2M from Array Ventures and Bloomberg Beta: an all-female captable. Nike’s new Gen Z shopping app designed for girls who 'Just Do It' their own way. How to raise $1.5M in 48 hours. 'Why do I spend weeks avoiding tasks that will take me 10 mins to do?' Advice for public speaking. What VCs behind Warby Parker and Re-inc are investing in. On finding purpose and using Clubhouse. Your VC Industry Resource Guide. A free course to help you learn Figma in 2021. The case against VC Software. Product resources for product builders and leaders.
Northzone’s NYC based Princpal Wendy Xiao Schadeck was promoted to Partner. I am incredinly proud to work with and learn from her everyday.
Eight Roads Ventures Europe appoints Lucile Cornet to Partner.
Canaan promotes Laura Chau to Partner.
From The Investor
The rise of brand-led community
In 2020, we congregated in online chat rooms and crowded into Zoom happy hours and blind dates, watching our collective screentime climb higher and higher. Tasha Kim of Marcy Venture Partners is exploring the intangible factor that might be the $1 billion secret sauce for companies. Read more.
Monetizing bottoms up SaaS
Monetization for bottoms up SaaS products isn’t easy. What features do you give away for free, and what do you put behind a paywall? Or when do you even need to start thinking about monetization? And how do you prioritize what features to build when? Nicky Kamra of Streamlined Ventures talked with some amazing product managers, marketers, and investors from successful bottoms up companies to find out what features to offer in your pricing plans. Read more.
How investing products are evolving post Robinhood
In the next decade we will see a new generation of investing brands fight to become the primary brokerage for Millennials and GenZ. Mercedes Bent of Lightspeed Venture Partner says “It’s not just about equities but trading cards, fine wine, vacation homes, streetwear, and other lifestyle assets turned investments.” But what does the the consumerization of retail investing mean for key players in the industry? More here.
The empowered economy
The Empowered Economy is an economy where career-related autonomy and security are reconciled and workers are able to thrive. Alex Marshall of First Round Capital imagines the new career stack for an empowered economy gets closer to ensuring that each individual can start to reorient their thinking to focus on the upside of their decisions. More here.
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From The Founder and Operator
Avoiding delegation downfalls
Delegation is crucial to managing well. A few times a year you might go through a phase of extreme delegation to cope with the demands of startup life. Katie Harper from Kard tells you how to avoid delegation downfalls here.
How to negotiate
Keep your hand up if you think you are a master negotiator? As a founder, you are negotiating constantly, yet few are ever taught how. Negotiation tools are the things you implement in the heat of the moment to change the dynamic of a negotiation. There are two separate dynamics in a negotiation you can use…More here.
As a founder, you can create revenue while sleeping but should know that not all revenue is created equal. Quality revenue is sticky, additive, growing and predictable. Find out more about the five traits by of quality revenue here.
A blueprint to help you work through messy emotions
Went through an emotionally volatile week? Here’s a list by Patricia Mou that will get through anything and help you feel better. Send it to your friends who overuse you for free emotional labor. Tick your boxes here.
Success metrics for entrepreneurs tired of talking about money
If money wasn’t the reason why you built your business in the first place, why are you using it as the sole indicator of your success?… Read more.
You can’t do everything — Put your energy into what has the most value
Learnings from a young startup founder
Heather Hansson just celebrated her two year work anniversary at her company learned that not all your users will like your product, too much feedback can hinder progress and shared why should put your energy into what has the most value…Read more.
Become a Femstreet contributor
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Analyst @Founders Intelligence (London)
Founders Intelligence is an entrepreneur powered consultancy helping the likes of Facebook, Unilever, and BP redefine their industries by delivering strategy, building new ventures, and investing in startups. As an analyst, you’ll advise corporates on emerging tech & business models, structure commercial deals, and evaluate partnership & investment opportunities. If you’re ambitious and driven by impact, we’d love to hear from you. Apply here.
Lead Artist/Visual Designer @Hidden Door (remote)
Hidden Door, co-founded by Hilary Mason, is an NYC based and VC backed company that is building a new kind of online social narrative game for kids to imagine and explore limitless story worlds together with AI, and looking for a Lead Artist/Visual Designer. If you have hands-on experience including art direction, visual design, and user experience in the gaming or entertainment industries…Apply here.
Summer Associate @Lerer Hippeau
During your time with them, you will become a key member of their team, making meaningful contributions around sourcing, adding to our knowledge of emerging industries, and developing tools to help better support their portfolio and founders. Apply here.
🗓️ January 28
Work-Bench’s Women in Enterprise Sales Forum
🗓️ February 11
All the Angels Community Event
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And In Case You Missed It
The Top Highlights of 2020 - for everyone
8 things to think of when first angel investing- for members only
5 trends in data- for everyone
5 internal processes to increase customer retention- for everyone
Tips for founder personal brand building - for members only
How to build and scale a remarkable startup without compromising on people or culture - for members only
6 lessons from building a business in a downturn - for members only
Effects of hype and exclusivity on launch strategies- for everyone
The Athlete CEO- for everyone
See you next week 👋
Comments, questions, tips or raising a Seed capital? Send me a note