The 10 VC personas; To invest or not to invest in digital brands; How to approach enterprise sales at a developer-centric company & More

Your weekly Newsletter on Women in Tech and Venture Capital

This is Femstreet, a weekly newsletter featuring must-read content by female CEOs, operators and investors. I try to make this one of the best emails you get each Sunday morning. If you enjoy the content, please like it above and share it with friends. If you are interested in being a part of our community, I would love to have you join the membership.

Welcome to issue No. 161.

Happy Thanksgiving to those who celebrate. I hope that all of you find time in your busy schedules to reflect on what happened during the year and how you’re thinking about 2021.

I often get asked about how I got started and grew this audience into a community.

I got together with 14 other newsletter writers to share some tips on how to build your own, what to write about, how to promote your publication, and how to cultivate community.

Hopefully, we can inspire some of you to join us in the content creator journey.


Day One Ventures, founded by Masha Drokova, raises a new $52.5M fund. The sisters creating shoes that ‘celebrate every woman’s step’. How to write the best cold email to raise VC$. Ways to encourage entrepreneurship outside of the major tech hubs. Book your YC mock interview with Holly Liu of Kabam. There wasn’t a community for black women in Venture Capital these women made their own. The ultimate Annual Review. Why is it important to have diversity on a startup board. The new ‘hacker house’ geared toward undergraduate women. How Hint Water's Kara Goldin went from zero industry experience to a $150M business. A reminder to check yo biases. Celery, Sweat and Sleep—SaaS Execs on maintaining the energy to lead.


Ha Nguyen is leaving Spero Ventures and joins Swimply as their Chief Experience Officer.

Amy Sun recently left Sequoia Capital to build her startup Daylight Labs, which helps gig economy workers make more money and has already raised $3.8M.

Marie Ekeland, formerly Daphni Ventures in Paris, launched 2050, a new evergreen fund focused on building a better world. 

From The Investor

Become a Femstreet Member

Our members are entrepreneurs, young professionals and decision-makers working in startups in product, sales, ops & strategy roles, and investors. While this newsletter will always be free, the membership for $100/year includes the following benefits and perks:

  • Private Community Network: Connect with like-minded CEOs, startup operators and investors on Slack, who you can turn to at any time for repeatable, scalable advice at your fingertips. Learn from the best and apply it to your business, hire diverse talent or find a new job.

  • Monthly video networking sessions, Femstreet Circles with industry leaders, in-person meetups, and a member directory.

  • Special offers: Enjoy exclusive savings on events and software tools.

  • An additional weekly Member Briefing with a curation of community-sourced learnings and opportunities.

    Join the next Femstreet Circle on proactive press outreach and brand narratives on Dec 3rd.

Become A Member

From The Founder and Operator

  • One of the top mistakes engineers make when they become founders is that they spend too much time building the product and cleaning up technical debt instead of talking to users. But in the early days, the most important goal is to de-risk the market need for your product. Jacqueline Xu, CTO at YC, touches a on a few more mistakes that founders with an engingineering background make.

“A brand’s cultural presence is correlated with its sales. A brand buzz is directly reflected in its financial performance (this is where Outdoor Voices, Everlane or Brandless didn’t deliver). They all had awareness without profitability.”

  • Brand strategist Ana Andjelic wrote about how you can predict a brand’s success and detect winners early on.

  • Healthcare should be a human right, not a privilege. Angel Maredia, Product Manager at Google, does deep on healthcare and why a single-payer system, and the “Medicare for all” implementation of it, can start to get us somewhere better.

Become a Femstreet contributor

You are a startup operator or investor and would like to increase your reach with your blog posts? We’d love to bring your content to our platform. Each month we will publish a select number of articles written by our operator and investor community. Our subscribers include the most important and interesting women in technology and business. Here are some of them. If you want to join this incredible group of Femstreet contributors, please reach out.

Become a Femstreet Contributor


🗓️ December 1
Lift Her Wealth - Let's talk about money.

🗓️ December 2
Role of Platform and Marketing in VC

🗓️ December 2
All Raise - Enterprise SaaS Workshop: SaaS Partnership Strategies

🗓️ December 3
Work-Bench’s Women in Enterprise Sales Forum

🗓️ December 4
Women 2.0 Female Founder Pitch competition

🗓️ December 15
Pitching Remotely for Latinx Female Founders

🗓️ December 15
The Debut Sessions LIVE pitch competition
The event will see 4 early-stage tech companies pitch to some of the most recognised VC's / investors in the UK in a 'Dragon's Den' style format. This will be followed by a 30 minute panel discussion and multiple, interactive 'Session Rooms' (including a 'Term Sheet Clinic' and 'Investor Deck Clinic'). The winner of the Main Stage Pitch Competition will receive a Term Sheet from Ascension Ventures for a £100,000 SEIS investment. Apply to Pitch.

And In Case You Missed It

Happy Sunday! See you next week 👋

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Comments, questions, tips? Send me a note

Written by Sarah Nöckel, Early-Stage investor at Northzone. Born in Germany. Based in London. You can find me elsewhere on Twitter and Instagram.