Marketing secrets for small teams with big dreams; 7 ways to manage quarantine life with your newborn & How you can work with Femstreet
Your weekly Newsletter on Women in Tech and Venture Capital
Good morning, Femstreet fam! Welcome to issue No. 135.
I’ve always loved building and being part of communities. When I was 12, I probably trained four or five times a week. Track and field is both an individual sport and a team sport at the same time. It taught me so much about resilience and the importance of good teammates that push you to a higher level of greatness. Athletes also see failure differently to non-athletes. For athletes, failure is simply a learning step in the process of getting better.
Unlike my great grandmother Elisabeth Oestreich who was running 800m at the 1928 Summer Olympics in Amsterdam, I was terrible, really terrible, in any middle to long-distance running event and phenomenal in sprints, hurdles, long jump and any other exercise that required explosive speed.
Sometimes I just wanted to skip practice. But I almost never did. I always showed up because every training session made me feel stronger and brought me closer to my training community of 10, my second family.
In sports, you need people around you to guide you, push you, and help you achieve your goals, just like in entrepreneurship. Before and after practice, the girls talked about love and life in the locker room, and sometimes we lent each other money to secretly buy Twix from the vending machine.
Seven weeks ago I joined another vibrant online community from my home: Peloton. During a time when the world is far apart, community is probably the most important thing, and exercise is a magic drug for mental health. With their new flexible payment option, it’s so much more affordable for most of us.
Yesterday, I joined a special live ride with 20k others celebrating the ESPN documentary “The Last Dance”, chronicling basketball player Michael Jordan.
The documentary is full of lessons for anyone who wants to build something great. At the end of episode 7, Michael is asked if his intensity has come at the expense of being perceived as a “nice guy.” It captures the burden of female leadership really well too.
Women who are successful leaders, are often seen as harsh or intense. Winning has a price. But “Leadership is not being liked. Leadership is being respected and followed.”
SoftBank and WeWork Labs officially kicked off the first session of Emerge, an accelerator program designed for underrepresented founders. COVID’s impact on European and American female founders and VCs. Why most health products default to ‘mentech’. The early investor in Lyft and Refinery29 predicts a second wave of layoffs for startups. How public arts funding helps developers make unique, more diverse games. Nike’s Heidi O’Neill on the brand’s digital and coronavirus strategy. Somewhere Good.
From The Investor
Marketing for #CPG and #DTC brands needs to change dramatically in a post-COVID world. Here are 10 ideas.
— Aditi Dash / CircleUp
Narrative + Creativity > Production Quality: Content consumption habits in the age of COVID.
— Laura Chau / Canann Partners
Notion’s marketing secrets for small teams with big dreams.
— Ariel Winton / Openview Partners
How the Passion Economy will disrupt media, education, and countless other industries.
— Li Jin / [Working on something new]
Software vs services: what every SaaS founder should know.
— Jessica Bartos / Albion VC
How startups are making a difference in insurance.
— Louise Samet / Blossom Capital
Thriving in ambiguity: What to do in your first year as a venture capitalist.
— Nina Achadjian / Index Ventures
Join Femstreet Premium
If you become a paid member for $100 per year or $10 per month, you can connect with like-minded startup operators and investors on Slack, receive the complete suite of Femstreet resources, a member directory and full archive with Q&A expert sessions + an additional weekly Member Briefing with a curation of community-sourced learnings, opportunities, and resources.
We also just introduced a number of new benefits and features for our members community:
From The Founder & Operator
As a founder how do you know you are adapting and evolving or just becoming complacent?
— Holly Liu / Kabam
Why designer and developer can’t be the same person.
— Olha Bahaieva / Toptal
The inherent friction between founders, VCs, and venture debt.
— Joyce Liu / Designed to Scale
7 ways to manage quarantine life with your partner (and a newborn).
— Bethany Crystal / USV
The E-Commerce Capital Playbook: How to finance an e-commerce business at any stage.
— Ali Montag / Rho Business Banking
Invest In Women - Virtual Pitch
More Things I Consumed This Week
“Don’t wait for somebody to give you something. You’re strong. You’re intelligent. Go out and earn it and work for it.”
Watch 📺 The Last Dance on Netflix.
Read 📰 The next social era is here. 10 Learnings from 10 years at Supercell. Books written by sports people about business.
Listen 🎧 Sarah Kunst on why there is plenty of investor money still available and whether GP commits prevent diversity and inclusion.
For a multisensory experience: Distance disco built an online dance game with a fully encrypted, open-source video conferencing tool.
And In Case You Missed It
Tips for founder personal brand building - for members only
How to build and scale a remarkable startup without compromising on people or culture - for everyone
6 lessons from building a business in a downturn- for members only
VC interview tips and templates with Going VC- for everyone
You can contribute and work with Femstreet
Do you want to become an official Femstreet columnist and publish your pieces on our platform or share a job opportunity with thousands of other business professionals who get Femstreet’s weekly newsletter? Find out more here.
Thank you for being part of Femstreet this Sunday. 👋